Animated gif listening to music gif full#

GIFs convey a lot of personality and tone. GIFs can help establish your brand persona and voice, allowing you to connect with your audience in a more personal way. Getting a user's attention can be difficult in the crowded space of B2B marketing, and marketing with GIFs can help you increase engagement. They autoplay on a loop of a few seconds, which makes them hard to ignore. GIFs avoid that problem by being immediate. Friction drives down engagement rates because it causes users move past your content to something more accessible. In marketing and user experience (UX) design, if a user has to take additional actions to get to your content, we refer to it as friction. Increasing the visibility of your profile and encouraging engagement is a crucial part of any marketing strategy. That means a user has to make a conscious choice to play the clip. When you scroll through your Twitter feed, do you notice that your eyes are drawn to moving images over still ones? It's a natural reaction.īut videos are also moving images, so why don't they work just as well? Videos can be great content for engaging an audience on sites such as YouTube, but many social media feeds don't autoplay videos. Unlike a still image, a GIF is an attention-grabber: Movement makes the GIF stand out.

Animated gif listening to music gif full#

On social media, GIFs have a few subtle advantages over full videos and still images. Why Are GIFs Good for Marketing? Social Media Consciously or otherwise, we're looking for something that stands out, looks interesting, or appeals to us. As we browse through a Facebook or Instagram feed, we're generally not paying attention to each individual post. Giving priority to visual cues also aligns with how we use social media. That means if you want to convey a lot of information quickly, your best options are videos, images, and GIFs. It's a part of our biological makeup that our brains process images more quickly than words. They relate to how we process images and browse content. There are a few reasons that GIFs work so well. One of the top GIF-sharing platforms, Giphy, has over 700 million users who share more than 10 billion pieces of content daily. GIFs are undeniably popular in online communication.

They're perfect for conveying emotions, reactions, and ideas in a fun, engaging way.īut aside from being a popular form of entertainment, GIFs can be a powerful marketing tool, even for B2B marketers. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

The GIF, short for 'graphics interchange format,' has become a staple in modern communication. Sign in or sign up to access this audio feature! No worries.